On Gore-TEX, AT&T, FedEx, & more

Rob has created big business ideas for big business.  Including his own businesses. For a Ticketmaster group, he enabled hundreds of people without tickets to appear on the SuperBowl sidelines. For Taco Bell, he created the best Star Wars promotion in fast food, making the company’s yearly dollar goal by February. For O’Cedar, he commissioned a 15 foot Beethoven portrait using only broom bristles as the brush, driving a +3x sell-in at retail. For Tropicana, he initiated a partnership with Salvation Army and bell-ringers at retail that drove donations and increased Trop sales 30%. Rob’s created a handful of sites to drive added learning, and a dollar or two. He is all about the power of an irrepressible idea to drive sales and more importantly, the smart selection of tactics based on budgets, buyers, and business objectives. He’s shared his company’s formula for success with most of the big names in business. And Rob’s speaking and teaching shares that with the rest of the universe.

“I’ve worked with Rob as both a colleague and partner. He’s not your typical creative…in face, Rob has proven time and time again to be a smart, strategic creative resource. No challenge is too big or too small, he always comes up with the right ideas given the client challenge.”

– Liane Adduci, Partner at Ad Public Relations