On Gore-TEX, GrubHub, FedEx & more

Rob has created big business ideas for big businesses. For a TicketMaster group, he enabled hundreds of people without tickets to appear on the SuperBowl sidelines. For Taco Bell, he led the creation of a Star Wars promotion that made the company’s yearly profit goal — by February. For O’Cedar, he commissioned a 15-foot Beethoven portrait using only broom bristles as the brush in support of an online music freebie, and drove a +3x sell-in YOY at retail. For Tropicana, he initiated a partnership with Salvation Army and bell-ringers outside the grocery channel that drove increased donations AND  Trop sales up 30%.

Rob is all about the power of an irrepressible idea to drive sales, and, more importantly, the smart selection of tactics based on budgets, buyers, business objectives, and perfect brand-fit. Rob has shared his company’s formula for success with many big brands. And he gratefully shares all with the rest of the universe.

“I’ve worked with Rob as both a colleague and partner. He’s not your typical creative…in fact, Rob has proven time and time again to be a smart, strategic creative resource. No challenge is too big or too small – he always comes up with the right ideas given the client challenge.”

– Liane Adduci, Partner at Ad Public Relations

Big Brand Brains